There are numerous ways to have more visitors come to your site. Here I will cover some tips that will help you optimize your pages and attract these precious people.
Length Is The Key!
It is often said that the ideal word count for a blog was around 500 words. Well, that was true… in 2012. Today, search engines are looking for more researched articles, which leads to longer articles. An article by Snap say that in 2016, articles with more than 2,000 words performed a lot better for social links and backlinks. According to this article, the ideal length in 2016 seems to be between 2,250-2,500 words (that’s what I’m trying to do with this article!).
It seems that people tend to share long articles more because of the value they provide. Due to the amount of information provided, your readers will bookmark your article to refer to it later, which will create more visits and make you an expert in your field.
Long content tends to be shared more, according to a 2015 study by Moz and BuzzSumo who analyzed over 1 million articles. According to that study, “long form content consistently gets higher average shares and significantly higher average links“.
Blog Tyrant has made an analysis of its “most enormous articles”, with the word count, comment count and shares. Most of these posts are more than 2,000 words long and receive more than 100 comments and more than 2,000 shares.
If you’re able to write long, well-documented posts, you will be perceived as an authority in your field. Maybe famous bloggers will put a link to your post in their own blogs, giving you high valuable backlinks.
According to the Moz and BuzzSumo study, 85% of the content analyzed is less than 1,000 words long. So you can guess that if you write articles that contain more than 1,000 words, you will certainly be above the fold.
Make Your Content Easily Readable
But one thing to keep in mind is that you must make your content readable, or you will discourage your readers. Break down your content into small blocks of paragraphs. Start a paragraph with your main idea at the beginning, then develop it. Write no more than 7 sentences for each paragraph. Try to keep your sentences short (not more than 20 words).
Use simple words and write naturally, as if you were speaking to a friend. Do not think of SEO when you’re writing, otherwise your article will be more painful to read. Use transition words like “Therefore“, “because“, “thus“, “besides“… Use a mix of long and short sentences to keep your reader’s attention.
The visual aspect is also very important: if you’re using WordPress, you can choose a theme that uses a big font size. If you want to manually change the font size, you can use a plugin like this one: TinyMCE Advanced.
Use beautiful images or infographics: remember when you were a kid, what did you prefer when reading a book? Pictures of course!
You can also add block quotes and make them a summary of an entire paragraph: people who don’t have enough time to read your entire post will be able to catch your main ideas.
You can use the inverted pyramid structure: start your paragraph with your conclusion, then add your most important informations, and end with the background. This will help readers have a quick overview of your article and perhaps go deeper in your text.
Write subheads for each of your paragraphs. That will encourage your readers to read the rest of your content. Make your subheads intriguing.
Use bold font to highlight the most important parts of your text, so that people will immediately see what are the key concepts of your post.
Use bulleted lists: they attract the eye and captivate readers. That is what Brian Clark calls “fascination“: they literaly “stick” the reader to the page.
Include links to your sources: they will show that your article is well-documented and that you’ve made a lot of searches to write it. You can also link to your internal content: Google loves that!
Wanna have a lot of comments on your blog? Sometimes you may find it is very difficult to get people to comment on your post or your blog post seems not to bring more result. As a matter of fact, this is a problem that every blogger may suffer from.
Making another income from a blog comes when you secure very constant flow of people who visit the Internet and more specifically your website. As the flow of visitors who come to your Internet page grows, so does the income that you can bring in. A blog is a unique kind of web page because it allows people to comment, respond to, and criticize the content that is published on it.
To have more comments, take a stand. You should not be nervous on expressing your opinions some people won’t agree with. They can tell you that through their comment, and you can respond in a way to start a conversation, and that’s what readers love. Besides, there is nothing in the blogosphere than a well-written blog post. A post that is well crafted will go a long way in having more reader’s praises than the one that you just wrote on the blog without thinking twice.
Probably the most effective indicator that a lot of visitors are coming to your website is through the number of feedback boxes that they publish on your blog. Having many comments published on your blog makes it quite a profitable website, so the question then is how you can get more comments on your blog posts. This can be accomplished in some different ways.
If you want to peak the curiosity of Internet surfers you need to produce texts that stir up the emotions and thoughts of normal citizens of society. Issues that are quite new or highly debatable will build up people’s desires to post a comment or critique on your blog that will, consequently, increase the amount of people that visit your site. Write content that will make people wish to give feedback and engage in the online discussion that is hosted by your blog.
Making blog posts a type of game will also improve visitors’ chances of posting comments to the web page. One of the things that you can advertise on your website which will make it very appealing is an award for the top commentators to the articles that you publish. This method will provide visitors with another reason for posting comments to your blog posts.
An additional method that will improve the interest of people who come to your website is to produce articles that do not address every small detail. When producing these debatable articles, you must remember to give space for sharp discussion and almost leave each one in the form of a cliffhanger. Leaving room for people’s feedback is a wonderful way to get more comments on your blog posts.
Many blog managers also offer the option of emailing people once other visitors to the site have left feedback about the ones they have posted. The ideal situation is when visitors respond to other visitors’ comments and offer additional suggestions and feedback to what they have said. People want to know about these comments and can do so through a posted email service that they can subscribe to on your blog.
Share Your Content!
The best way to bring visitors directly to your site is to share your articles on social media sites like Facebook or Twitter. But you have to make them share your content. Before starting to write, ask yourself this question: “What do my readers want to read? What topics may interest them?” There are tools that can help you: BuzzSumo for example will help you know what content is shared the most. You can do a keyword or a domain search, and results are broken down by social network, giving you the number of shares for each page.
One simple tip is to make your content easily shareable by adding share buttons at the end of each of your posts. If your blog uses WordPress, you will find plenty of plugins to do that, like Social Plug. You can also make a piece of your content directly tweetable by the click of a “Click to tweet” button. This plugin is called… ClickToTweet.
When you share an article, don’t forget to always add an image along with your link. You can use stock images, but a better solution is to create your own images by putting your headline in it. You can use Canva, a toll that offers you templates to easily create professional-looking images, even if you have no graphic designer skills.
There is a little trick when you share an article on social media: write a status announcing your future post. It will make your readers wait for your next publication and will naturally increase traffic when your post gets published.
When you share a post, always write a little sentence as an introduction. Explain why your post is useful to make people read it!
And, most of all, be active by commenting on blogs that cover similar topics. Share your information with people who have already shared similar content, and try to exceed the quality of their content by proposing more.
I hope you will find this article useful. Don’t hesitate to tell me what you think in the comments below!