To start an online business, the first thing to do is to set up a website. Then, write unique and useful content. Then, do some SEO and bring traffic to your site. But there’s something else you absolutely must have: a list.
You may have heard the statement, ‘The money’s in the list’.
If you have a blog, ecommerce site, or any other type of website you can probably imagine what having a large list of emails could do for your business. Figuring out how to build a list should be a priority for you, because it gives you the ability to communicate and share offers with an audience that chose to hear from you.
That’s why you’re reading this, right?
Benefits of Building an Email List
By opting into your email list, a visitor is giving you permission to talk to them whenever you want. If done right, you can foster loyalty that will generate a loyal following. You’ll stay in contact with your audience giving them information that may not be available on your website. This will make subscribers feel like they are a part of something special, becoming more loyal to you and your brand.
How to: When you sign up with an email service like Aweber or MailChimp you can set up an auto responder that creates the community you want. An auto responder is a series of emails that goes out automatically to every new subscriber.
If done right, you can get to the money that is ‘in the list’. You have to build trust and give them products that you really care about. Send a few crap products and you’ll get sent to the spam folder, a place you don’t want to be.
How to: Give your readers a chance to buy products you believe in, like ones you created. You can send them affiliate offers that you use and enjoy too. Don’t make every email a sales email, either. Make sure to deliver value most of the time. This will make your sales even better when you do push an offer.
As you get traction with your list, you’ll notice a shift in people’s perception of you. It’ll start with a question here, and a thankful email there, but before you know it people will consider you an expert in your field.
How to: This one is tricky. You don’t have to have a PhD to be an expert, but you do have to know more than the people you are helping. Hopefully, you’re in a niche that you know about. If so, you only have to concentrate on creating loyal followers and sending them products and services that make their lives better.
By now, you are hopefully ready to take action. If you’re on a budget, head on over to MailChimp where you can start a free email list in just a few minutes. If you’re looking for a more versatile option, try Aweber. Most importantly start collecting those emails!